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Mathew Joseph

Mathew Joseph
Logo of FreshToHome
Co-Founder & COO
/ Mathew Joseph

Mathew Joseph is an accomplished businessman, Co-Founder and the Chief Operating Officer of FreshToHome. Many years before cofounding FreshToHome, Mathew started Atelier Exports, one of the largest Fresh Fish Exports companies in India that started the trend of Fresh Fish exports (versus Frozen) from India to consumers in the UAE, Saudi Arabia, Singapore, Taipei, and Australia.

Mathew is a seasoned fisheries expert with over 32 years of experience in the seafood industry, in 2012, he had started SeaToHome, the world's first fresh fish e-commerce company, and India’s first online seafood market that made fresh fish accessible to consumers across India. SeatoHome is also the world’s first company to brand fresh fish. In 2015, Mathew collaborated with Shan Kadavil, the then India Head of Zynga, one of the largest gaming companies in the world, and a regular customer of SeatoHome, to start FreshtoHome along with a crew of 6 other co-founders.

Today, FreshtoHome, the world’s largest fully integrated D2C brand in fresh fish and meat, has scaled to become one of the biggest online meat marketplaces in India. With presence in over 160+ cities and 2 countries, FreshtoHome enables delivery of chemical-free and preservative-free fish and meat to meat lovers pan-India. FreshToHome has won several awards including the Economic Times Award for Best Brands in the World, the FICCI Special Start-up Award, the Food Start-up of the Year award by Retailers Association of India and is also among the top 150 companies to be selected by the Government of India for the 'Champions of Change' program due to the impact it creates among fishermen and farmers.

A true entrepreneur and a philanthropist at heart, he strives to take his enterprise to newer heights and higher avenues. Passionate about sharing his knowledge and inspiring the next generation to follow their dreams, he is often invited as a guest speaker to conferences, business organizations, and reputed universities to share his experience and the journey of his enterprise. In the recent times, Mathew has also been appointed as a Task Force Member to the Fisheries Task Force, CII – a prominent trade organization in India.