Production & Markets: Driving Consumption II
Scope /
India has a population of over 1.5 billion people. At least 50% of the population is non-vegetarian and enjoys meat or fish at least once a week. If these 750 million people eat 500 grams of shrimp annually, they will consume 375,000 MT of shrimp annually, making India much less dependent on the export market. This rationale makes many people believe that shrimp consumption promotion efforts in India should be high on the priority list. However, is the country ready for it?
In this session, we will first listen to Shan Kadavil, the CEO of Fresh to Home, one of India's innovative platforms. Fresh to Home has organized the supply chain to deliver fresh meat and fish to Indian consumers nationwide. Shan Kadavail will explain more about India's animal protein landscape and Fresh to Home's analysis of the potential size of India's domestic shrimp market. The company will also explain how it changes the fundamentals of India's fresh meat and fish supply chains and market delivery models.
Manoj Sharma is one of India's most well-known farmers. He is also the founder of Zhingalala, a shrimp specialty restaurant. In his brief presentation, Manoj will show us how he, as a farmer, has set up his restaurant chain and elaborate on the benefits that he experiences from it. We will then listen to a brief presentation by a company from Brazil or the Philippines that has developed domestic consumption in their market and see whether India can learn from their experience.
In the closing panel, we will try to determine how realistic it is that India's population will soon consume a significant part of its farmed shrimp production.
In this session, we will first listen to Shan Kadavil, the CEO of Fresh to Home, one of India's innovative platforms. Fresh to Home has organized the supply chain to deliver fresh meat and fish to Indian consumers nationwide. Shan Kadavail will explain more about India's animal protein landscape and Fresh to Home's analysis of the potential size of India's domestic shrimp market. The company will also explain how it changes the fundamentals of India's fresh meat and fish supply chains and market delivery models.
Manoj Sharma is one of India's most well-known farmers. He is also the founder of Zhingalala, a shrimp specialty restaurant. In his brief presentation, Manoj will show us how he, as a farmer, has set up his restaurant chain and elaborate on the benefits that he experiences from it. We will then listen to a brief presentation by a company from Brazil or the Philippines that has developed domestic consumption in their market and see whether India can learn from their experience.
In the closing panel, we will try to determine how realistic it is that India's population will soon consume a significant part of its farmed shrimp production.
Speakers /
