How to effectively promote the consumption of shrimp? The report is now available for free on the Global Shrimp Forum website.
Back in April, the Global Shrimp Forum announced that it would use surplus revenue from the 2022 event, to commission a study to better understand how to effectively promote shrimp consumption. The report from that study was written by Arnd Jan Gulmans, an Independent Marketing and Brand Consultant, who has spent the past six months conducting interviews with a wide range of experts and leaders from across the sector to form his research. The report sets to empower the shrimp industry to define its narrative, understand the long-term benefits of effective shrimp promotion, and to share insight into the strong hand of cards that the industry holds.
