In April 2023, the Global Shrimp Forum announced that surplus funds from its inaugural event would be used to commission a study, providing research and deeper insight into how to effectively promote shrimp consumption.
The report was written by Arnd Jan Gulmans, an independent marketing and branding consultant, who spent six months conducting interviews with industry experts and leaders to shape his research. Arnd Jan first presented his findings at the 2023 Global Shrimp Forum and gathered additional insights from attendees, further enriching the study.
The report aims to empower the shrimp industry to define its narrative, understand the long-term benefits of effective shrimp promotion, and highlight the industry’s strong market position.
Download the FREE report below.
Arnd Jan Gulmans is an independent marketing and branding consultant with an extensive track record in advertising strategy and marketing consultancy. He specialises in helping organisations to create a narrative that clarifies their future direction and to make it come to life through powerful communication.
