Production & Markets: Driving Consumption I
Katherine Bryar and Masie Ganzler will also share their experience marketing other food products. Before joining Biomar, Katherine was involved in the successful marketing of egg consumption in Australia. Maisie Ganzler, as chief brand and strategy officer, has seen many successful and less successful marketing efforts for food products and recently shared some of those lessons in her book: You can't sell manure at lunch.
After their presentations, the three marketing efforts will engage in a meaningful discussion to see whether the Global Shrimp Council is on the right track. This discussion will be moderated by Allan Cooper from Vitapro, who has been one of the masterminds behind the success of Peru's avocado marketing efforts himself.
Allan Cooper is Vitapro’s Business & Value Creation Director and holds an MBA from Northwestern University – Kellogg School of Management. In the last 12 years, Allan has developed extensive experience in the global food industry, mainly in agribusiness and aquaculture, leading Peru's main integrated shrimp producer and marketer before joining Vitapro in 2020. Vitapro is a market leader in nutritional and technological solutions for aquaculture in Latin America. Its main brand is Nicovita, which is specialized in shrimp feed and is present in 7 countries in the region. Today, Allan is focused in leading Vitapro’s Corporate Business Strategy and throughout his experience in aquaculture he has participated in various international industry events as a speaker and panelist. Allan is committed to Vitapro’s purpose: to nourish the future by transforming aquaculture, and to continuously develop Vitapro’s sustainability agenda as a leader in the industry.
