In 2024, the Global Shrimp Forum announced that surplus funds from the event would be used to commission a follow-up to The Future Is in High Demand—a study aimed at further understanding shrimp consumption patterns, a key factor in strategic decision-making.
Coordinated with the Global Shrimp Council and conducted in part by Spheric Research, the project was once again developed by independent marketing and branding consultant Arnd Jan Gulmans.
The report focuses on the US market, offering valuable insights into demand trends, shifting consumer preferences, emerging opportunities, and key factors influencing purchasing behavior.
Download the FREE report below.
Arnd Jan Gulmans is an independent marketing and branding consultant with an extensive track record in advertising strategy and marketing consultancy. He specialises in helping organisations to create a narrative that clarifies their future direction and to make it come to life through powerful communication.
