China's Shrimp Market, Retail Perspectives and More

The global shrimp industry is at a pivotal point. In the Plenary Closing, we'll delve into critical factors shaping the market outlook for the shrimp industry. We will first explore how retail choices and collaboration in the supply chain are transforming and future-proofing the business. Mark Eastham from Ahold Delhaize US will discuss what US consumers expect when choosing shrimp and how the retailer is committed to meeting these expectations through an innovative supply chain partnership with Thai Union. In a panel discussion, we will explore what leading retailers and brands see as essential for growing the shrimp market and how they view necessary changes in partnerships with suppliers. What does it take to align business practices with future consumer preferences? Before the coffee break, we will listen to Jan Lambregts, Head of Rabobank Research Global Economics & Markets at Rabobank, who will, for the second year, present his views on the macroeconomic and political trends that will influence the industry moving forward. After the break, we will dive into the Chinese market, a significant factor influencing the shrimp industry's outlook. Fang Qing will present recent data and insights on how the Chinese supply chain functions and its impact on the global shrimp industry. A representative from Gumai Jiahe, a multi-channel network company, will discuss how shrimp are promoted in China through their work with influencers on leading Chinese e-commerce platforms. In the closing panel, featuring representatives from one of the largest sourcing companies in China and importers/wholesalers doing business in China, we will further explore how China is shaping the industry's future. Finally, we will close GSF 2024 with a brief reflection on the insights gained and, more importantly, on inspiration and initiatives for collaborative action towards a better future for the shrimp industry.