Plenary: Retail Trends and Consumption Promotion
Part I: Retail Trends
In a Keynote address, Rabobank will shed a bigger picture light on the current macroeconomic situation and how this is impacting markets and decision-making in the shrimp sector.
From here, we’ll move closer to how producer and buyer strategies are responding to market expectations and regulations. Thai Union will explain how they have updated their holistic 2030 sustainability strategy and the implications for shrimp. Following this, Brett Dodge will take a deeper dive into human rights due diligence work in shrimp supply chains, sharing work carried out on behalf of major retailers.
In the panel discussion to follow, speakers will be joined by leading retailer representatives who will elaborate on how shoppers’ expectations are evolving, the role of regulations and how both influence their shrimp sourcing policies.
Part II: Consumption Promotion
After the break, we will return to the topic of the opening session—what is the best way of promoting shrimp consumption globally? We’ll hear back from the strategic marketing consultant on the insights gained during the Forum regarding the narrative. What is the importance of collaborating on marketing as a sector, even though the sector is in heavy weather, and how can we do that? This and other questions will feature in a closing panel discussing promotion of shrimp.